Always a maverick, Mark Cuban says he’s doubling down on Twitter, experimenting with the new MySpace and exploring Tumblr as a new home for the Dallas Mavs after getting fed up with how Facebook is treating brand pages. He’s not alone among an increasing number of brands questioning how Facebook juggles relevancy — using its Edgerank algorithm to dictate how many people see your page’s posts — with an ad program that promises to boost that number if you shell out a few bucks.
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