You've probably heard it a hundred times before: a product or service calling itself the Rolls-Royce of its category, or the Mercedes-Benz of another. Well you might call the St. Regis the Bentley of hotels, and not by some spurious correlation.
The British automaker has been using the chain's high-end hotels around the world for years to launch its new models, and last year kicked the relationship up a notch by hosting a driving event through the Italian countryside for Bentley owners and guests of the St. Regis hotels in Rome and Florence. Now that they're done flirting, the two luxury marques are about to consummate the relationship with a more comprehensive partnership.
The freshly inked collaboration will see fleets of Continental Flying Spurs stationed at St. Regis hotels around the world from Singapore and Abu Dhabi to the flagship location in Manhattan. But that's not the end of it.
The St. Regis and its associated locations in The Luxury Collection of hotels and resorts in the Starwood group will also be hosting a series of driving programs, special events and brand initiatives for Bentley and guests of the hotels, starting with the Springtime Bentley Grand Tour that will take participants over the course of two days from Vienna to Salzburg behind the wheel of the new Continental GT. Scroll down for the full press release.
Continue reading Bentley checks in at the St. Regis
Bentley checks in at the St. Regis originally appeared on Autoblog on Thu, 19 Apr 2012 08:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Commentsaviation engineering training 757 freighter aircraft design school
No comments:
Post a Comment