Expect price war and talking dogs if Softbank enters U.S. mobile market

If Japan's Softbank barges its way into the U.S. mobile market, expect contract prices to fall. The company, mostly unknown outside of Japan, is in negotiations to acquire a large chunk in U.S. operator Sprint Nextel, and possible the smaller MetroPCS Wireless. If successful it is likely to pursue two strategies that have worked well at home: undercutting rivals, and oddball advertising.

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