While “social TV” didn’t exist twelve years ago, young and passionate TV fans definitely did. Epitome Pictures’ “Degrassi”, a Canadian teen soap, is set to premiere it’s twelfth�season (12b to be exact) tonight at 9pm ET on Teen Nick. Their use of�digital and social TV has helped them keep the show relevant as new audiences get introduced to the different characters. They’ve strategically grown their�presence�across mobile as well. We interviewed�Stephen Stohn, the Executive Producer of Degrassi and the President of Epitome Pictures Inc.�about their social TV strategy and growth. continued…
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