MTV's VMAs are set for this Thursday, September 6th, with a jazzed up Twitter Tracker and a new viral video category that will be decided by social votes. The network's largest tent pole has always been an innovator when it comes to social TV and awards shows in general. The challenge they face now is how can they outdo themselves each year. We spoke with Colin Helms, SVP for Digital at MTV, who gave us a sneak peek...trade a plane online jet reports community flying gift vouchers
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